The Bias for Action: How It Hurts Investors (And What to Do About It)

When markets fall or news headlines scream panic, most investors feel an urge to “do something.” Sell. Shift. Move to cash. Time the bottom. This instinct, while human, is often harmful in the long run — and it has a name: the bias for action.
What Is the Bias for Action?
The bias for action is a psychological tendency to prefer doing something over doing nothing — even if the action is irrational or counterproductive. It’s deeply rooted in our survival instincts.
In investing, this means that in times of uncertainty, we often feel better taking action (e.g., redeeming investments, switching funds) than staying still — even if it’s not in our best interest.
Why Do Investors Feel This Way?
- Anxiety relief: Taking action gives us a false sense of control in uncertain times.
- Media pressure: News and market pundits feed the idea that action = smart.
- Short-term feedback loops: Small gains or avoiding losses feel like wins, reinforcing the behavior.
The irony? Often, inaction is the smarter choice — especially for long-term investors.
Real-World Examples of Action Bias in Investing
- Selling during market dips: Trying to “protect capital” often leads to selling low and missing the rebound.
- Overtrading: Switching mutual funds too often erodes returns and resets compounding.
- Timing entries/exits: Investors who try to time markets usually underperform those who stay invested.
What Research Shows
- DALBAR Study: The 2023 QAIB report revealed that the Average Equity Fund Investor lost 21.17% in 2022, underperforming the S&P 500's loss of 18.11% by 3.06 percentage points. This underperformance is attributed to behavioral biases leading to poor timing decisions.
- Investor Behavior: The same report highlighted that fixed income investors withdrew 7.37% of assets in 2022 — the highest ever — indicating panic-driven decisions.
- Daniel Kahneman: In his CFA Institute interview, Kahneman noted that investors "overestimate their predictive abilities" and that "you should learn that the world is more uncertain than you think". This reflects the dangers of acting on overconfidence in volatile markets.
- Nassim Nicholas Taleb: In Fooled by Randomness, Taleb writes that “people often mistake randomness for patterns,” leading them to act unnecessarily. His work highlights how attempting to control random outcomes through constant portfolio tweaks often backfires.He advocates for a more skeptical and patient approach, suggesting that,"We are prone to overestimate our ability to predict and control outcomes, which can lead to excessive trading and risk-taking."
How to Overcome the Bias for Action
1. Have a Plan and Stick to It
When you’ve defined your goals, asset allocation, and SIPs — follow the plan. Let the markets do their thing, and you do yours.
2. Automate Investments
SIPs work because they reduce the temptation to act emotionally. They also benefit from rupee cost averaging.
3. Focus on What You Can Control
You can’t control market cycles. But you can control how much you invest, how diversified you are, and how patient you stay.
4. Don’t Check Your Portfolio Daily
Daily fluctuations feed anxiety. For long-term goals, weekly or even monthly check-ins are enough.
5. Talk to an Advisor
Just like a coach keeps an athlete focused, a good financial advisor helps you avoid mistakes driven by emotion.
Final Thoughts
Doing nothing is often doing something. Especially in investing.
The next time you feel the itch to “act” because of a correction or headline — pause. Ask: “Is this aligned with my goals?” If not, consider sitting tight. Time in the market almost always beats timing the market.
"The stock market is a device for transferring money from the impatient to the patient." — Warren Buffett
Sometimes, the best action is no action at all.
📚 Related Reads
🔗 References
- DALBAR 2023 QAIB Report – Investors Panic in 2022 and Lose More than Indices Suggest
- Daniel Kahneman on Bias and the Investment Industry – CFA Institute
- Fooled by Randomness – Nassim Taleb, Podcast Summary
- Mutual Fund investments are subject to market risks.
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- Past performance is not indicative of future returns.
- Investors are advised to consult their financial advisor before making any investment decisions.
- This blog is for informational purposes only and does not constitute an offer or solicitation to invest in any financial product.
- Wealth North does not guarantee returns or assume responsibility for investment outcomes.